Add an H1 heading to your page

The H1 is the big headline that sits at the top of your page, the visible title customers see right after the page loads. It is also one of the strongest signals search engines use to figure out what the page is about, because (unlike the <title> tag) it is literally on the screen, formatted as the most important text on the page.

A page with no H1 forces Google to guess your topic from less reliable signals (title, URL, body text). Pages with a strong, keyword-aligned H1 routinely out-rank ones without, and visitors are also faster to grasp what the page offers, lifting time-on-page and conversions.

1. 1

   Find the top-of-page headline area

   Open the page and find the big visible headline (probably "Welcome to Apex" or similar). It might be marked up as a <div> styled to look big, instead of a real <h1>. That is the bug.

2. 2

   Make it a real <h1>

   Wrap your hero headline in the <h1> tag. There should be exactly ONE <h1> per page, and it should describe what the page is about, ideally including your primary keyword and city.

   <h1>Airport Car Service in Austin</h1>
   <p>Reliable service. Licensed, insured, and answering the phone 24/7.</p>

3. 3

   Style it with CSS, not by avoiding <h1>

   If you previously avoided <h1> because of its default styling, override the styling in CSS instead. Search engines care about the tag, not the visual size.

   h1 {
     font-size: 3rem;
     font-weight: 800;
     line-height: 1.1;
     letter-spacing: -0.02em;
   }

4. 4

   Make sure heading order is logical

   After the <h1>, use <h2> for section titles, <h3> for sub-sections, and so on. Don't skip levels (no h2 → h4). Screen readers and crawlers both use this outline.

View Page Source and confirm there is exactly one <h1> tag. In Chrome DevTools > Accessibility tab > Accessibility Tree, the heading should appear as "heading, level 1." Re-run the Drive Top-Line audit.

• MDN: <h1>–<h6> elements