Expand thin content with depth and detail

A "thin content" page is one with very little real text, usually under 300 words of actual body copy (menus and footers don't count). It signals to Google that the page is unlikely to fully answer a searcher's question.

Thin pages almost never rank for competitive queries. The fix is NOT keyword stuffing, it is genuinely answering more of the questions your customers ask. Pages that climb from 200 to 800+ words of useful content routinely jump multiple rank positions, especially for service-business keywords where competitors are often equally thin.

1. 1

   Start with the questions customers actually ask

   List the 5–10 questions you hear most often on sales calls. "How much does X cost?" "How long does it take?" "What about insurance?" These are the same things people Google before calling.

2. 2

   Answer each question in 1–2 short paragraphs

   Use a sub-heading (<h2> or <h3>) for each question. Real numbers, real timelines, real examples. This is also the content that wins Google's "People Also Ask" featured snippets.

   <h2>How much does airport car service cost in Austin?</h2>
   <p>
     For a typical trip, a black-car airport transfer runs $75–$150
     depending on vehicle class and distance. Corporate accounts and
     round-trips are often discounted, we handle the billing paperwork
     for you at no extra charge.
   </p>
   
   <h2>How fast can you actually get a car out here?</h2>
   <p>
     Within 30 minutes of your call, 7 days a week, anywhere downtown.
     Same-day booking across the Austin metro.
   </p>

3. 3

   Add proof: photos, reviews, certifications

   A fleet gallery, three customer quotes, and a row of trust badges (TNC/limo permit, fully insured, BBB) add depth without padding. Google likes substance; visitors like proof.

4. 4

   Add a relevant FAQ block with FAQPage schema

   A real FAQ section pads your word count, captures long-tail searches, AND can earn rich-result FAQ markup in Google. (See the JSON-LD guide for the schema.)

5. 5

   Aim for 800+ words on key pages

   Service pages, location pages, and pillar blog posts should land in the 800–1500 word range. Don't pad, every paragraph should answer a question, demonstrate proof, or push toward a CTA.

Re-run the Drive Top-Line audit, word count should clear the 300-word threshold and the "thin content" suggestion should disappear. Track rankings on Search Console over the next 2–4 weeks; thin-to-deep rewrites typically move keywords within one Google update cycle.

• Google: Creating helpful, reliable content